:They are now one of the most important sources of research for customers in e-commerce: online comparison shopping cart development portals. But how objective are the details of such portals? Here, the Cartel Office is not the first instance that has doubts about the objectivity of such portals. More and more customers are researching online comparison portals:- I'll check everything" is just one of the claims that online comparison portals make for themselves and their users. And indeed such comprehensive (sometimes annoying) marketing campaigns have led to some of these portals being able to establish themselves on the market and being used by a steadily growing number of interested parties. Customers have an interest in comparing prices and offers and finding the best product or service for themselves. However, the trustworthiness of such online portals has always been called into question by different sources. For example, are the offers of certain companies favorably displayed and praised when they provide financial support to the portals? The comprehensive Analysis:- Here, the reliability, the objectivity and the transparency of the individual providers are to be brought into focus. It emphasizes that it is not individual suppliers that are audited, but that the entire industry should be scrutinized. One term that often comes up in this context is the "comprehensive explanation of facts". This means that the behaviors of the individual portals are examined and analyzed comprehensively in order to detect and prove any possible wrongdoing. The goal is to create an environment in the network. Other instances have targeted online comparison portals:- The consumer advocates and the Federal Court have already dealt with the topic. The latter even took a clear stand and demanded more transparency from the portals with regard to their corporate concept and their way of working. The investigation represents a significant aggravation of the situation. After all, the Office has much greater powers than, for example, consumer advocates and can thus carry out more intensive and tougher investigations. At the end of this path will be a result that customers in e-commerce will clearly show how much they could rely on the information from comparison portals. If it has come to misconduct, but also benefit the online retailers of this investigation.
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